They have the courage to give each client a gift of $ 500 for Christmas? What about something worth $ 2000? Or maybe $ 5000?
She thinks I'm not kidding right? I mean, here you can find to fight with your marketing budget 50-percent and will give you the key to your bankruptcy. At Christmas time, too!
Step up to the roller coaster and find out how Marie beat the system with some simple but clever marketing tactics and how you too. Yes, indeed ...
Marie isNo Santa Claus!
No! You're just like you and me.
You can use the Ho! Ho! I bit ', until faced with the prospect of expensive client gifts. But, of course, wants to enjoy the spirit of the gift, but his screams are some mouth to mouth resuscitation. And this is something that can not be ignored.
Worse, customers Marie probably not even as gifts!
Look at you. You really burgundy sweater last year? OrThis gift basket full of chocolate calories, which has ridden not want to see at all.
Let's face it. Murphy's Law happens in the larger and more daring in this time of year when everyone else. (On average, often because they are buying gifts in bulk) to give your customers a gift that far too close to you, you can just throw in the trash can and save the trouble.
As Marie Play Scrooge and Santa can simultaneously?
There is a simpleConcept of all the companies know. It's called spare capacity. Hotels are never totally booked, flights are never quite packed to the gills, and by God, most companies like you and me (no matter how busy) always get free time and space.
Marie could use this fact to their advantage. When he approached my business, these are the steps that should logically follow.
1-2-3, Cha, Cha, Cha (Here are the steps!)
Step 1: E 'all the way in which Mary expresses. If only askedI talk to his clients, I could refuse, but if they are very attractive, I'd be very happy.
"As you meet with 20 new customers, who must be very strong, the deal would do with you?"
This type of question would get my curiosity wound up pretty quickly. You can then explain how they would be introduced in 20 of its top customers. All I had to do was to give each one hours of my time. If I've done a good job, I would have a number of new customersthat would be quite eager to meet me.
Let's say you charge $ 500 for a consultation. Marie could qualify her clients well and give them a voucher for every meeting with me. At this hearing, they would have the opportunity to throw me any of their applications for marketing, and would have the opportunity to wow you with my legs.
Step 2: Once we agree, that would create a voucher that can provide to their customers. This voucher offers them the specified time, which IConvenience (I just) to take in my spare time. This voucher would offer them the benefit of some radical, unusual marketing either via the web, by phone or in person. To sweeten the deal Marie could offer me 20 hours of their time to respond to my clients.
Step 3: Let the good for our respective clients for Christmas. We tell them that we purchased, have a gift they have greatly helped their business and that the gift worth $ 500 or $ 2,000, depending on the casebe.
Each of these solutions were not worth anything from $ 200 to $ 20,000, depending on whether the customer is not with the idea.
How does this work with a $ 20 gift right now to compare?
Where do you start looking?
There are no rules. Just because you sell products that do not mean you have to do this exchange of Christmas with the products.
If you sell products like beds, start, chiropractors, massage therapists, interior designers. If you look around, you'llDozens of companies are more than willing to play a Christmas gift, if there is something for them.
If you sell services ... idem. Search for products and services. Everyone has the capacity to spare. Services are the most popular because they are abstract and focus on that person, but you can order products, which sit in a field, and would be happy for you, they move their hands to find in exchange for access to your most important customers.
Best ofAll, this solves the problem of the appropriateness of the gift. Would companies are more excited by a service much appreciated that in another department?
Because this approach can not be for you
Marie has arrived, to make sure they give me audio information in consultation with their customers. Sales pitches are a no-no. The swap must be a true gift, not a sloppy sales pitch in disguise.
Choose your Christmas Partners carefully. A lot could go wrong here if all they are seeingDollar is a sign.
The second reason why this can not work for you is pure laziness. It might be easier in a gift shop and blow $ 1000 on gifts for your customers Step. It 'easy and it beats having to trudge through the doors and beat the snow or sun (depending on where you live) on the planet.
Hopefully You're Not That Duh '! "
If (your gift, whatever you do is try to make your current customers happy and that's great!). By Marie-concept,Are almost always able to meet another 20 new clients.
Say quietly to yourself: Twenty new clients without having to sell them all. Did not even marketing or promotional purposes, to spend Moolah to get in the door. The best thing is that it will be really grateful about.
It is a cold on his back? What would happen if you do agree with three people like Marie? Would 80 appointments be good enough for you?
Are You Going To Havea great New Year or what?
Nobody ever said Santa Scrooge have? Now that you know what you want to do? These rocks, my friend. It's time, and create a new year, which is really worth a lot of money in your budget.
When you hear the next time your banker Ho! Ho! I know it's not Santa!
